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CAREER HIGHLIGHTS

Experience

Marketing and Communication Specialist - SubTen Performance

                                  

  • Developed and implemented communications and marketing strategy to grow customer base.

  • Boosted social media engagement and grew followers, while using Google and Facebook analytics to measure success.

  • Managed ecommerce website and conducted market research.

Marketing Consultant - Whodo, KnowQuest and FlipGive

  • Prepared digital media audit and devised plan for Whodo to launch into the personality quiz market.

  • Developed and implemented strategy to increase awareness of KnowQuest, academic feedback platform.

  • Designed social media plan for FlipGive to increase spending on their team funding app.

                 Account Executive - PROComm (Communications and Marketing agency)

Business Coordinator, Communications - CorHealth Ontario

                                   

Corporate Relations Intern - Red Stripe

Marketing Assistant - Maple Leaf Foods

Business Coordinator, Communications - CorHealth Ontario

                                   

Communications and Marketing Officer - Jamaica Manufacturers' Association

Education

Master's Degree, Marketing 

York University, Schulich School of Business

Toronto, Canada

  • Honours: Dean’s Entrance Award

  • Extra-curricular activities: Contributor, Future of Marketing magazine; Semi-finalist, Great Canadian Sales Competition.

  • Reporter/Promotions Manager/Chief Proofreader–Campus Beat Newspaper. Public Relations Manager–executed project in partnership with National Blood Transfusion Service to encourage blood donation by university students; Volunteer–Office of Special Student Services.

Bachelor's Degree,

Media and Communication

University of the West Indies

Kingston, Jamaica

  • Honours: First-class honours degree and Dean’s List student. Selected as Valedictorian and recognized for outstanding service to Guild’s Publications Committee.

  • Extra–curricular activities:

Skillset

Writing

Adobe Creative Suite (Premiere Pro, Illustrator, Photoshop, and InDesign)

Social Media

Brand Management

Project Management

Microsoft Office 

Event planning

Research

Website content management

Digital Marketing Analytics (Certified in Google Analytics and Google Search Ads)

Languages

English (native)

French (functional)

Community Service

Google Maps–Local Guide, Sep. 2017–Present

Rotaract Club of Liguanea Plains (subsidiary of Rotary International)

Public Relations Director, 2013–2015

Key Club–Chairman

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