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Element Fleet Management

February - May 2023

Element Fleet Management (Element) was looking to host a global electric vehicle (EV) webinar to provide clients and prospects with best-in-class fleet electrification strategies. The key performance indicators were webinar attendance rate, leads, and dollar opportunity pipeline. 


The results: In my capacity as corporate marketing lead for EV, I planned and executed the "Leading the Charge" webinar in collaboration with the EV and commercial marketing teams. Experts presented actionable insights to unlock electrification lifecycle and value by leveraging connected data. The webinar was attended by clients and prospects in the United States, Canada, Mexico, Australia and New Zealand, with a 79% attendance rate, 170 leads and new opportunities valued at US$8.2M.


Ontario Produce Marketing Association


With a mission to connect people and information from field to plate, the OPMA had its sights set on expanding media reach, growing its social media following, particularly on LinkedIn, and increasing impressions on its consumer platform, Produce Made Simple. 

The results: As the Marketing and Communications Manager, I was successful in boosting LinkedIn followers by 236%, by producing consistent value-added and engaging content; and increased industry and consumer media reach by over 500%. I also worked with a direct report, to grow the Produce Made Simple consumer platform, which increased by 300,000 impressions year-over-year.



May - August 2020

FlipGive was seeking to increase team fundraising efforts and spending on the FlipGive app in North America; and to drive user growth and engagement on social media.

The results: Along with 4 other team members, I formulated solutions that encompassed widening FlipGive's user base, increasing brand promotions, launching creative campaigns, and working with influencers. The strategy was devised for implementation during the COVID-19 global pandemic and beyond.    

Online Shopping


January - August 2020

KnowQuest Inc. was looking to grow users on its academic feedback platform, which allowed professors and students to anonymously rate textbooks, classes, schools, and resources. ​However, KnowQuest had an awareness problem.


The results: Along with a team of 5 from the Schulich School of Business, I was successful in generating new users and partners for KnowQuest; making improvements to the website; increasing online presence and growing engagement on social media; as well as creating a social media tone guide, for a consistent brand voice across platforms.

Instagram followers increased by 6100% and post impressions by 35%, in one month. Fifteen (15) new users also signed up on

Professor & Students


September - December 2019

Whodo, a start-up based in California, United States, wanted to tap into the $2 billion personality test industry. The company was looking to launch a smartphone app, which would provide feedback to users, validated by professionally researched evidence. 

The results: I collaborated with a team of 5, to conduct a social media audit and to create a social media plan to build the brand and navigate challenges. The plan involved leveraging micro-influencers, branding opportunities and a range of social media channels, to appeal to the target audience. 

Couple with Mobile Phone

CorHealth Ontario


There was significant variance in the experience levels of practicing physicians, echocardiographic examinations, and the resulting image quality. CorHealth was therefore tasked with evaluating echocardiography facilities and providers against the Standards for the Provision of Echocardiography in Ontario. The scope of the Echocardiography Quality Improvement (EQI) Program was to review all registered echocardiography facilities.

As the coordinator of the EQI program, I conducted teleconferences to organize site visits, managed issues and project tracking in JIRA, prepared progress reports, and developed communications for the program. 

The results: Close to 1000 facilities were registered, non-operational facilities were identified, and facilities were assessed on time and on scope. 

Doctor with Mammography

Jamaica  Manufacturers' Association


At the Jamaica Manufacturers' Association (JMA), I was the project lead for the "Buy Jamaican" campaign activities in partnership with the National Commercial Bank. The goal of the project was to generate awareness and increase consumer spending on locally manufactured products. 

I prepared proposals and managed the J$12 million budget to execute the activities under the project. I also implemented several initiatives, including product exhibitions, road shows, entrepreneurship competitions, public education campaigns, mounting of billboards, and distribution of posters and books in schools.

The results: An impact assessment survey conducted in 2014 among JMA members, showed that 76% of respondents viewed the campaign as “Very Important”; 35% said the campaign increased sales; and 71% indicated that the campaign increased the visibility of their brands/company.

JMA Jamaica 50 Book Cover1.jpg
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